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Private Health Insurance in Florida

Private health insurance in Florida is a plan you choose and apply for yourself, directly with a carrier. Prime Health Consultants is an independent insurance agency in Sunrise, and our licensed advisors explain these plans in plain language. This guide covers what they are, who they can fit, and what to compare.

What is private health insurance?

On this page, a private plan means a medically underwritten plan you apply for directly with a carrier. You pick the plan, you pay the premium, and the plan belongs to you, not to an employer.

Many people look at private plans when they are self-employed, between jobs, or when the plan at work does not fit their family. Our plans are for people under 65. We do not offer Medicare.

How medically underwritten plans work

Private plans are medically underwritten. That means the carrier asks health questions on the application and looks at your health history before it decides. It may approve you, decline you, or approve you with certain conditions excluded.

Because of this, private plans tend to fit people who are in reasonably good health. They are not for everyone. If you or someone in your family has an ongoing health condition, tell your advisor early so you can talk through other options before you apply.

Answer every question truthfully and completely. Leaving something out can cause problems with a claim later. These plans can differ from open enrollment plans and may not cover every benefit. Ask what each plan covers and what it excludes.

Apply any time of year

You do not have to wait for open enrollment to apply for a private plan. You can apply any time of year, and the carrier decides whether to approve your application.

That helps if you lose job coverage in the middle of the year, begin freelance work, or simply want a different plan. The date a plan begins varies by carrier and plan, so ask your advisor which date applies to you. If you are leaving other coverage, line up the dates so you are not left without a plan.

Who private health insurance can fit

A private plan can fit healthy individuals who want to choose their own doctors and plan details. It can also fit families, when everyone applying is in reasonably good health.

Self-employed people and 1099 workers often look at private plans because they have no employer plan to join. Freelancers, contractors, and gig workers can all apply.

If someone in your household has a serious health condition, a medically underwritten plan may decline that person or limit what is covered. Your advisor will talk it through with you.

What to compare before you choose

Two plans can look alike on the surface and differ a lot underneath. Compare the deductible, which is what you pay before the plan begins to share costs. Compare the copays, which are fixed amounts for visits and prescriptions, and the out-of-pocket limit, which is the most you could pay for covered care in a plan year.

Check the doctor network and make sure your doctors and hospitals are in it. Ask about prescriptions too: whether your medications are covered and how they are priced. Some plans have networks that also work outside Florida, which matters if you travel or have family in other states.

Put the answers side by side. A plan with a smaller monthly payment may ask more of you when you actually use care.

How a licensed advisor helps

A licensed advisor explains the terms, compares plans with you, and helps you fill out the application. Talking with an advisor costs nothing, and one licensed advisor works with you from beginning to end.

We work in English and Spanish, by phone, WhatsApp or video, or at our office in Sunrise. We never sell your information, and you decide with no pressure.

Who we help

  • Individuals: who want a plan of their own can compare private options.
  • Families: can look at plans that fit their household and their doctors.
  • Self-employed and 1099 workers: can find options without an employer plan to join.
  • Small businesses: can ask about employer-sponsored plans for their team.

How it works

  1. Tell us about your household. Share who needs coverage, their ages, and the doctors and medications that matter to you.

  2. Compare your options. A licensed advisor walks you through plans, terms, and what the carrier may ask on the application.

  3. Decide at your own pace. You choose whether to apply. There is no pressure, and talking with us costs nothing.

What to have ready when you call

  • Who needs coverage, and their ages.
  • Your doctors and any medications you take.
  • The date any current coverage ends.
  • Call (305) 333-1434 whenever you are ready, or ask for a free quote.

Our Sunrise office

Prime Health Consultants

1550 Sawgrass Corporate Pkwy, 3rd Floor, Sunrise, FL 33323

Phone: (305) 333-1434 · WhatsApp: (786) 675-7004

Hours: Mon–Fri 9 AM–9 PM · Sat 9 AM–8 PM · Sun 9 AM–5 PM

Get directions

Areas we serve: All of Florida, by phone, WhatsApp or video, and in person at our Sunrise office. Our licensed agent Julio Fernandez is licensed in 30 states.

Frequently asked questions

What is private health insurance in Florida?

On this page, a private plan means a medically underwritten plan you apply for directly with a carrier. Our plans are for people under 65. Details such as the deductible, copays, and network vary by plan.

Can I apply for a private plan any time of year?

Yes. Private plans do not make you wait for open enrollment. The carrier still decides whether to approve your application, and the date the plan begins varies, so ask your advisor.

Can a carrier decline my application?

Yes. Private plans are medically underwritten, so the carrier looks at your health history. It may approve you, decline you, or exclude certain conditions. That is why these plans tend to fit people in reasonably good health.

What if I already have a health condition?

It depends on the condition and on the carrier's decision. A medically underwritten plan may decline you or exclude that condition, so it is not right for everyone. Tell your advisor up front and we will talk through your options.

What should I compare between plans?

Compare the deductible, copays, out-of-pocket limit, doctor network, and prescription coverage side by side. Do not look only at the monthly payment, since it is only one part of what you may pay.

Do private plans work outside Florida?

Some plans have networks that also work outside Florida. Others do not. Ask about the network area before you choose, especially if you travel or have family in other states.

Does it cost anything to talk with an advisor?

No. Talking with a licensed advisor costs nothing, and you decide with no pressure. We work in English and Spanish.

Do you help with Medicare?

No. We work with plans for people under 65 and we do not offer Medicare. For Medicare questions, contact Medicare at 1-800-633-4227 or Florida SHINE at 1-800-963-5337.

LICENSING & REGISTRATION: Prime Health Consultants is an independent insurance agency. License information: Julio Fernandez, Licensed Agent — NPN 18786340. Licensed to sell health insurance products in Alabama, Arkansas, Colorado, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, North Carolina, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, West Virginia, Wisconsin, and Wyoming (30 states). License information and credentials can be verified through the National Association of Insurance Commissioners (NAIC) at sbs.naic.org.
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